Mushroom wrote: ↑Mon Nov 28, 2022 12:17 pm
huyfishin wrote: ↑Mon Nov 28, 2022 11:39 am
JRinFL wrote: ↑Mon Nov 28, 2022 9:02 am
I don't like MAP at all, but accept the need for it. I just think the current MAP is not friendly to Spyderco's best customers. Sure, the dealers could do more to alleviate the issues, but will they?
I don't think its spydercos duty to alleviate price increase.
Well by the same token, I don’t think it’s Spydercos (the manufacturer’s) duty to protect individual retailers from Amazon.
MAP doesn’t effect distribution and wholesale pricing for Spyderco knives. It primarily just guarantees a higher profit margin for retailers who are incapable of competing at a larger scale. (And forces consumers to pay more for the product they want) MAP is kind of like a participation trophy for small businesses.
actually spyderco should protect dealers. Ensuring the dealers are profitable and motivating retailers to sell is always a business priority. Map is there to equally help everyone both buyers and retailers.
The retailers are not competing against amazon. All the knives you see on amazon.ca and .com including walmart.ca and .com are just third party retailers using amazon and walmart to handle logistics/payments and returns. In reality the retailer selling through amazon is making less then any other online knife retailer since amazon wants a large cut. sometimes the cost of the knife on amazon is much more then BHQ and Knifecenter just to make up for the amazon fee's
(on a side note,semi off topic)
Some people wonder if "if i'm buying manufacturer direct from spyderco, shouldn't i be getting a better deal since we cut out the middle man?"
In some cases manufacturers will charge more then retailers when buying direct. By selling directly to consumers from the factory, they are risking years of goodwill with retailers. They want to make sure that retailers have every reasonable opportunity to make the sale to the consumer. Hence why some manufacturers will always recommend buying from a retailer before buying manufacturer direct. The online stores from manufacturers are just there to fill in the gaps incase your retailers don't carry what you're looking for. Just using this as an example of why they need to protect retailers. No retailers then no sales.
Its just business